St. Catherine University Next Level of Excellence Campaign
Creative Producer
Assistant Director
Line Producer
Client Relations
Co-Editor
Co-Writer
Deck Building
Archiving
Deliverables: 1 x overarching campaign video | 3 x 1-minute breakout videos | 10 x social videos | radio spots | new b-roll library + catalog
Challenge: 10,000-piece puzzle that was the schedule taking into account two dozen individual calendars.
Greatest Reward: Sharing the message of the great work Katie grads do, and helping the client’s content stretch beyond just a video into multiple channels.
Breakout Videos
St. Kate’s Next Level of Excellence called out three areas of desired improvement, and thus three individual breakout videos that further touched on each area —
Students: Show that St. Kate’s is a destination for successful women to learn, grow, and focus on career readiness, and the scholarships they offer.
Faculty: investing in faculty to make sure they stay masters in their fields and highlight interdisciplinary focus.
Facilities: updating spaces like the Physics Lab and renovations to their nearly 100-year-old Chapel.
And then some…
To make the content work for the client even further, a series of quotes pulled from interviews were turned into social posts and radio spots.