Explore Minnesota: Star of the North
Directing
Story Producer
Tourguide Barbie
Deck Building
Talent Sourcing/ Casting
For these episodes, I worked closely with the agency on casting, conducting pre-interviews and offering guidance on selection. From there, I crafted an itinerary based on talent interests, agency strategy and key demographics, client wants, episode themes, and my own research, ensuring a diverse blend of experiences that showcased the uniqueness of Minnesota’s offerings and people.
Collaborating closely with the production company and line producer on shot lists, logistics, featured guides, and story arc, come filming, we followed our visitors for three days on their adventures, prompting them with questions and capturing magic at every stop.
Balancing talent energy, location requirements, changing weather conditions, crew, client and agency needs, though challenging this was some of the most rewarding experiences of my career, and I loved getting to share the wonders of my home state!
